Applause for Thinking out of the Box

Airline unveils new initiatives to engage customers, scraps ‘flights to nowhere’ idea

Business class lunch in SIA’s A380 to cost S$300 as airline unveils pricing of new initiatives

What could have been an excellent PR exercise to support “bailout”, lays bare the disconnect between “wall street” and main street”.

How many people can afford “once in a lifetime chance” to dine-in in business class and suites? The same people who don’t hold SIA shares and bonds……